If you’ve been using Instagram for business for even a little while, you’re probably well aware of how important followers and likes are to its effectiveness as a marketing channel. It goes without saying that a high follower count is impressive on your profile and demonstrates your importance as an influencer in your niche. At the same time, a healthy like count is indicative of your content’s popularity among your followers and visibility within the broader Instagram community. The problem is that getting more followers and likes on your own posts is not as easy as it seems – especially if you’re just getting started with Instagram as an advertising channel. Fortunately, there are plenty of ways to take advantage of these numbers to make them much more impressive. Here are some tips on how you can increase your Instagram followers and likes so that they reflect positively on your brand
Add Rich Content
Instagram is a visual-first platform, which means that you’ll want to put a lot of emphasis on the images that accompany your posts. That’s why it’s so important to make sure that you’re posting high-quality content that’s worth people’s time and attention. Popular images tend to be visually appealing and include a lot of information in one. Start by researching some of your favourite Instagram posts to get a better idea of what makes them so effective. From there, you can incorporate some of those elements into your own posts to make them more compelling. Of course, it’s important to stay true to your brand’s voice and aesthetics as you do so. Rich content will also help you get more likes and comments on your posts. If people feel like they can’t interact with your post in a meaningful way, they’re less likely to click the like button. Rich content provides more meaningful opportunities for engagement and shows your followers that they should stay engaged both with your account and with your content.
Use Promoted Posts
Promoted posts are a great way to get more eyes on your Instagram profile and see a significant boost in followers. You can use promoted posts to advertise your posts and get them in front of a larger audience, which will make it easier for people to find you and start following you. With promoted posts, you can also get in front of an audience that may not otherwise have seen your post. This can be especially useful if you’re trying to reach an audience that isn’t already following you on Instagram. It can also be a good way to reach out to people who may not be interested in your product or service. Promoted posts can help you get your name out there and attract new followers who may otherwise have had no reason to follow you.
Create Good Quality Content
This one should go without saying. You can’t expect to see a significant increase in followers and likes if you’re not posting quality content in the first place. That said, it’s important to note that quality content isn’t just about having good images. It’s also about having good and engaging captions. Your caption is your chance to build a relationship with your followers by giving them insight into your thought process and creativity. It’s an opportunity to show your personality and make your followers feel like you’re speaking directly to them. You can also use your caption to link to your website and other social media accounts, including your Instagram profile. This will help you expand your reach even further and make it even easier for people to find and follow you.
Host a Giveaway Contest
A giveaway contest is a great way to increase your Instagram followers and likes, as well as increase engagement with your followers. Running a giveaway contest is a great way to build a connection with your audience and create a feeling of community and togetherness among your followers. It’s an especially good idea to run a giveaway contest during the holidays when people are feeling festive and looking for ways to give back to their communities. Make sure to be as specific as possible with your contest rules and post the giveaway rules on the same image that’s hosting the contest. This will make it easier for your followers to participate and make sure that they’re following the rules.
Leverage Your Existing Relationships
This one applies only if you’ve been using Instagram for business for a while and have started to cultivate a following. If you’ve built a strong community over time and have cultivated a lot of meaningful relationships with your followers, you can use them to your advantage and get more followers. Get in touch with your most engaged followers and ask them if they’d be willing to follow you on Instagram (and tag you in their first post). Make sure to offer an incentive for their support, like a freebie or discount, and you’ll be well on your way to building up your Instagram following and likes. This is also a good idea because you can use your Instagram account to promote your followers’ new accounts and help them get started with their own Instagram marketing campaigns.
Conclusion
Instagram is one of the most popular social media platforms out there and can be a great asset to your business’s marketing efforts. However, in order for it to be effective, you need to have a strong follower count and like count. This requires a little extra effort, but it’s well worth it in the end. In order to increase your Instagram followers and likes, you can add rich content, create good quality content, use promoted posts, host a giveaway contest, and leverage your existing relationships.
